How Sporting Podcasts Have Blindsided Traditional Media

When thinking about the most widely covered American sports it’s the Super Bowl, the NBA Finals, and the World Series that immediately spring to mind. However, there is a myriad of other lesser known sports too that all have their own niche online audiences consisting of fans that are even more passionate than those of the more traditional sports.

All sports have one thing in common; which is the rise of sports podcasting and how it’s bringing fans together in a way that has never been seen before on TV and radio. Sports junkies are united in their passion, so it should be of no surprise that more and more fans are broadcasting their unique voice online.

Both podcast broadcasters and listeners are forming their own digital tribes to create online communities where they can voice their thoughts and opinions while also including listeners via Skype interviews or virtual voicemails to engage in a meaningful and authentic way.

Anyone thinking of creating their own sporting podcast is already halfway there armed with just the idea alone. If you can also be your true self and be opinionated about the sport you are so passionate about, then you are ready to record and publish.

TV companies have been proudly showcasing the latest technology along with the glitz and glamour glitz and glamour of our favourite sports. We now have multi-channels, footage from every game and instant replays on demand to ensure nobody ever misses out on the action.

However, whilst networks heavily invest in technology they seemed to have neglected the most important aspect of attending any sporting event. The communal atmosphere that includes the exchange of opinions or banter which is what makes attending the game so special and frequently more enjoyable than the event itself.


Traditional media has been so busy telling us how everything is, that they have been completely blindsided by new media where there is a real-time dialogue between fans in an authentic voice that resonates with their experiences of attending a big game.

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